Test Decisions with Virtual Australians Before Real Ones
MAGPiE Societies™ simulates how real Australians think, speak, and respond—so you can validate products, messaging, and policies before launch.
What Makes Virtual Customers Different?
Unlike generic synthetic users from global platforms, MAGPiE Societies virtual customers are built from the ground up on Australian data, culture, and language patterns.
Australian Idioms & Humour
Virtual customers understand Aussie slang, cultural references, and local communication styles that international AI misses.
Local Context Awareness
They know about Medicare, superannuation, ASIC, consumer law—and respond based on real Australian daily life.
Multi-Turn Reasoning
Personas remember context across conversations, evolving opinions just like real customers would.
Actionable Insights
Get themes, risks, sentiment shifts, and decision-support outputs—not just raw feedback.
Ask questions like real market research
"How would Australian consumers react to this pricing change?"
"Does this messaging land differently in NSW vs regional Queensland?"
"Are there safety, trust, or cultural issues we haven't considered?"
Four Steps to Better Decisions
MAGPiE Societies uses the MAGPiE language model as its reasoning core, layered with audience simulation and multi-turn conversation capabilities.
Create Virtual Audiences
Define Australian customer segments—urban families, regional users, retirees, students, or custom demographics for your market.
Present Scenarios
Share products, concepts, ad copy, policy changes, or UX flows. Run structured surveys or open-ended feedback sessions.
Engage in Conversations
Virtual customers respond with consistent preferences and values. Ask follow-up questions as they remember prior context.
Aggregate Insights
Responses are summarised into themes, risks, sentiment shifts, and actionable recommendations for your team.
Built for Australian Business
Whether you're launching a product, refining messaging, or testing policy communications—MAGPiE Societies helps you get it right before it reaches real Australians.
Product Development
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Test features, pricing, and UX with simulated Australian users
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Identify confusion, friction, or misalignment early
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Reduce rework and validate before expensive builds
Marketing & Brand
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Validate campaign messaging before launch
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Compare tone, trust, and clarity across demographics
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Catch cultural missteps before they reach real audiences
Policy & Compliance
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Explore how customers might interpret disclosures
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Stress-test communications for clarity and fairness
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Prepare for regulatory changes with simulated feedback
Innovation & Strategy
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Run 'what-if' scenarios without risking real customers
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Explore new offerings safely and quickly
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Test market positioning before committing resources
Government & Public Sector
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Test public communications for clarity
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Ensure culturally appropriate messaging
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Validate policy explanations with diverse demographics
Healthcare & Finance
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Test patient/customer communications
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Ensure regulatory disclosures are understood
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Validate sensitive messaging with care
Built for Australian Conditions
MAGPiE Societies is designed specifically for Australian businesses, with local language, culture, and infrastructure at its core.
Tested using AussieQA-1k — our benchmark for Australian knowledge and cultural alignment.
Meet Your Virtual Customers
These representative personas demonstrate the diversity of Australian audiences you can simulate. Create custom segments tailored to your specific market.
Sarah
Urban Family Planner
Responds strongly to clear value, transparency, and fairness. Sensitive to misleading claims or unclear pricing.
Retail • Utilities • Finance • Education
Mark
Regional Trades Professional
Low tolerance for corporate jargon. Values local relevance and clear instructions.
Tools • Transport • Insurance • Safety
Aisha
University Student
High awareness of social issues. Responds to authentic, values-driven messaging.
Digital Products • Education • Media • Public Services
Bill
Retired Australian
Prefers plain English explanations. Low tolerance for ambiguity or hidden conditions.
Health • Finance • Government
Community Reviewer
Cultural Safety Focus
Evaluates tone, respect, and appropriateness. Flags outdated or insensitive assumptions.
Government • Education • National Brands
Simple, Predictable Pricing
Choose the plan that fits your needs. All plans include Australian-native virtual customers powered by MAGPiE.
Starter
For growing teams and early testing
Up to 5 virtual customer personas
Scenario testing & basic summaries
Australian English & cultural alignment
Web UI access
Monthly usage limits
Email support
Pro
For national brands and product teams
Unlimited personas & audience segments
Multi-turn scenario simulations
Advanced insight summaries (themes, risks)
API access for internal tools
Priority performance & support
Optional private model instance
Enterprise
For government and regulated industries
Dedicated deployment
Jurisdiction-aware personas
Policy & communication testing
Audit logs & governance controls
Custom persona development
Australian data processing
All prices are indicative and in AUD. Final pricing based on your specific requirements.
Interested in Virtual Customer Testing?
Get early feedback on products, messaging, and policies from simulated Australian customers. See if it works for your use case.
Get feedback from virtual Australian customers before launching to real ones. Useful for product teams, marketers, and anyone testing ideas for the Australian market.